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ICE: In Case of Emergency

An email is doing the rounds urging you to add an entry to your mobile phone that lists your next-of-kin:

Following the disaster in London . . .

East Anglian Ambulance Service have launched a national “In Case of Emergency (ICE)” campaign.

The idea is that you store the word “ICE” in your mobile phone address book, and against it enter the number of the person you would want to be contacted “In Case of Emergency”.

In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It’s so simple that everyone can do it. Please do.

Please will you also email this to everybody in your address book, it won’t take too many ‘forwards’ before everybody will know about this. It really could help the emergency services in doing their job.

For more than one contact name ICE1, ICE2, ICE3 etc.

I’m not sure whether this is genuinely from the East Anglian Ambulance service – their website doesn’t mention anything and I’m a bit surprised the ambulance service that covers Norwich would feel the need to spearhead such a campaign…

Turns out this is an official East Anglian Ambulance service campaign [Thanks Sam]

But this seems to be a good idea to me – takes two minutes and costs nothing.

Why not add the emergency contact details of your next-of-kin to your phone now as ‘ICE’, what have you got to loose?

[via Sofia – one day she’ll get a blog for me to link to!]

Published in News Uncategorized


  1. Alan Alan

    I lock my phone with a password so that if it gets stolen, it can’t be abused. I don’t want a thief getting their hands on all my friends’ names and numbers. Phone companies recommend locking your phone.

    But if it’s locked, you can’t look up the ICE number.

    So although it’s a nice idea, it won’t work if people get a bit more security-conscious.

  2. Reasonable View Reasonable View

    Jesus, if you want emergency folks to know this information, tape a note to the back of your phone with the info. And take the opportunity to protect your own phone in case the battery is dead, etc too.

    if found, call [your own phone number]
    In case of emergency, call [emergency #]

    1) Print it on paper, or handwrite it
    2) put clear tape over it and attach to the phone.

    Don’t expect some random hospital worker to mess with your phone’s crappy user interface.

    Or put a stupid business card-sized paper in the ‘front’ of your wallet for easy access. And you don’t even need a f-ing phone for that.

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