Given that I helped establish (probably) the first developer mash-up competition run by a media organization and also my recent foray into the world of widgets, I was particularly interested to read that UK broadcaster Channel 4 is dipping its toe into the water by running a similar competition around it’s Film4 service.
And to continue the ‘toe dipping’ analogy further, I’d have to suggest that it is only a little toe – as a quick review of the ‘Platform 4’ contest site demonstrate.
Create a widget or mashup from two RSS feeds, the winner gets £1500 and two runners up get £250 each. That’s it.
Now don’t get me wrong, it’s a fantastic start and I want to congratulate them for it (I have a feeling my ex-BBC colleague and backstage.bbc.co.uk supporter Matt Lock could be behind this as he’s now at C4). However I really hope they build out Platform 4 into a complete developer resource to help bring innovation into Channel 4.
Finally, if the BBC, Channel 4 and even ITV can get together and build out an IPTV offering, it would be great to think that Beeb and C4 could combine efforts along with other developer networks to help support each other.