Ben Metcalfe

Ashley Highfield puff-piece in the Independent

A whimsical article that contains lots of words, but says very little.

Ashley’s been taking a bit of a beating recently in the blogosphere (which he doesn’t read) and the more ‘mainstream’ online press. It looks like his PR team sorted ths puff piece for him which sickenly ends with “It’s just as well, then, that we have Ashley Highfield.”.

What I did take away from the article is:

The rest was fluff and spin.

I guess my frustration here is that the article portrays an Ashley Highfield I don’t recognise… which is odd considering I would walk past his “lofty perch…, overlooking the modern, wooden staircase [in the BBC Broadcast Centre]” every day when I worked there.