Web2.0 has been the epitome of memes, and memes built on top of other memes. Aka Bubble 2.0.
Those of us who have been evangelists of web services and social software (long before Tim O’Reilly became unhappy with “Web1.0”) have had a love/hate relationship with the term ever since it’s creation.
It was great when executives started pricking up their ears and got interested in the concepts.
But it’s just become bashed to death, to the point where mentioning the term in some circles has become nothing but an embarrassment.
“Oh yes, are you another one of those Web2.0 fanatics?”
It was during a conversation with someone from Google at their London Open House event did I realise the term was just… well, bullshit. 🙂
So, I’m going to promise NEVER to use the term again. Why don’t you join me?