Food for thought:
“More people know what dogging is than blogging, according to a survey which suggests that Brits are not as tech-savvy as might be expected.
Research conducted among taxi drivers, hairdressers and pub landlords – backed up by conventional market research of more than 1,000 adults in the UK – has found that seven out of 10 people don’t know what a blog is. Nine out of 10 don’t know what podcasting or flashmobbing are.”
Source: DDB Research
This ties in with some thoughts I’ve been having about whether the much-touted benefits of remixing web 2.0 propositions on the web can ever go mainstream (assuming that some pretty hardcore skills are required to do it).
Where does the “average Joe” fit into all this, and do we risk getting carried away with ourselves, alienating the rest of online society?
Clearly if 7 out of 10 people don’t even know what a blog is, we’ve got a lot of work to do.