Comments on: Neville on Astroturfing, Me on Project Astroturfing (Mk II) http://benmetcalfe.com/blog/index.php/2006/07/17/neville-on-astroturfing-me-on-project-astroturfing-mk-ii/ The Virtual Investor Fri, 04 Jul 2008 18:37:28 +0000 http://wordpress.org/?v=2.3.3 By: George Nimeh http://benmetcalfe.com/blog/index.php/2006/07/17/neville-on-astroturfing-me-on-project-astroturfing-mk-ii/#comment-24271 George Nimeh Mon, 24 Jul 2006 18:30:59 +0000 http://benmetcalfe.com/blog/index.php/2006/07/17/neville-on-astroturfing-me-on-project-astroturfing-mk-ii/#comment-24271 Astroturfing is, as Frankie suggests, artificial grass roots marketing designed to give the appearance of pubic-driven/generated/funded action. In the States, the practice was started by and is very popular with politicians. It started as a vehicle to spread primarily positive messages but increasingly has been used for negative messages and political/personal attacks. The "Swift Boat Veterans for Truth" campaign, used to smear John Kerry in the last election, is one example. Sadly, jimmyb, the only people getting burned by it in the States so far are the voters. But I digress ... Ben, given that Ashley Highfield's name is all over the site/project, it is not hard to see how a BBC outsider like myself could think that he was personally resposible for Reboot:bbc.co.uk. Don't cha think? Not that I - and especially Tom Coats - are big fans of his: http://www.i-boy.com/weblog/2006/07/toms-not-afraid-of-ashley-highfield.html ~G~ Astroturfing is, as Frankie suggests, artificial grass roots marketing designed to give the appearance of pubic-driven/generated/funded action.

In the States, the practice was started by and is very popular with politicians. It started as a vehicle to spread primarily positive messages but increasingly has been used for negative messages and political/personal attacks. The “Swift Boat Veterans for Truth” campaign, used to smear John Kerry in the last election, is one example.

Sadly, jimmyb, the only people getting burned by it in the States so far are the voters.

But I digress …

Ben, given that Ashley Highfield’s name is all over the site/project, it is not hard to see how a BBC outsider like myself could think that he was personally resposible for Reboot:bbc.co.uk. Don’t cha think?

Not that I - and especially Tom Coats - are big fans of his:
http://www.i-boy.com/weblog/2006/07/toms-not-afraid-of-ashley-highfield.html

~G~

]]> By: jimmyb http://benmetcalfe.com/blog/index.php/2006/07/17/neville-on-astroturfing-me-on-project-astroturfing-mk-ii/#comment-22272 jimmyb Mon, 17 Jul 2006 17:28:01 +0000 http://benmetcalfe.com/blog/index.php/2006/07/17/neville-on-astroturfing-me-on-project-astroturfing-mk-ii/#comment-22272 and being incredibly quick to lay, with bright greeness to it. of course the analogy also works in that it burns like hell if you happen to fall on it. :-) and being incredibly quick to lay, with bright greeness to it. of course the analogy also works in that it burns like hell if you happen to fall on it. :-)

]]> By: Frankie Roberto http://benmetcalfe.com/blog/index.php/2006/07/17/neville-on-astroturfing-me-on-project-astroturfing-mk-ii/#comment-22268 Frankie Roberto Mon, 17 Jul 2006 16:27:10 +0000 http://benmetcalfe.com/blog/index.php/2006/07/17/neville-on-astroturfing-me-on-project-astroturfing-mk-ii/#comment-22268 'Astroturfing' a pun on 'grass roots' and being artificial...?? ‘Astroturfing’ a pun on ‘grass roots’ and being artificial…??

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