Ben Metcalfe

If I was a town, I’d be San Luis Obispo

I attended the mostly-excellent Content2.0 conference yesterday at London’s RSA.

Marc Canter gave the opening keynote in which he introduced his new People Aggregator which formally launches next month at Gnomedex.

However one slide he gave was particularly resonating, which Marc describes in his pre-conference blog post:

I’m gonna drop some new ideas – regarding the grey area that lies between Technology and Content. I call it San Luis Obispo – as that place is halfway between Silicon Vallery and Hollywood.

I’ve spent my entire professional career working for a media company with (arguably) the biggest Internet wing of any of its competitors. What Marc is talking about here is exactly what I’ve been thinking about for sometime – where, and what, are the opportunities for people like me who understand the Internet/Tech business and equally how to use it to leverage content to great effect?

Back to Marc’s People Aggregator, I’ve heard him speak about it before – with more technical details.

Although I’ve given him some stick about it’s slight unavoidable flaw of requiring you to share your passwords with a third-party, I still think its presence going to be more significant than many people realise at the moment.

Roll on Gnomedex, and roll on the People Aggregator!