As you may have heard, the BBC has launched an alternative reality game – and there are claims that it used Wikipedia to viral-market it (which the BBC denies).
I was going to write a post about it, but my good buddy Martin Belam has already beaten me to it. Just **bumping** his post.
Footnote
I was in a meeting and we were talking about the incident. A senior manager said following on the matter: “I can’t believe anyone here would be that stupid”. I quipped in response: “I can’t believe anyone here would be that clever…”. 🙂