Ben Metcalfe

Top 100 brands on the Internet

Ben

eBay is the top brand on the Internet, or so says Envisional (a ‘net monitoring’ business).

The full report is available for download, and the complete list is shamelessly reproduced below – no doubt infringing copyright, but who cares?

(listed in order by brand name with index value)

  1. Microsoft 28.33
  2. Google 19.72
  3. Yahoo! 8.33
  4. Sony 4.64
  5. HP 4.14
  6. eBay 3.93
  7. Apple 3.23
  8. Disney 2.95
  9. BBC 2.83
  10. UPS 2.49
  11. Amazon 2.39
  12. Reuters 2.28
  13. Nokia 2.14
  14. Samsung 1.82
  15. Ford 1.68
  16. Dell 1.65
  17. American Express 1.61
  18. BT 1.56
  19. Mini 1.52
  20. WalMart 1.40
  21. Honda 1.26
  22. BMW 1.20
  23. Toyota 1.13
  24. Mitsubishi 0.90
  25. Mastercard 0.88
  26. Nike 0.86
  27. Volkswagen 0.84
  28. Coca-Cola 0.83
  29. BSkyB 0.82
  30. Shell 0.82
  31. Virgin 0.80
  32. Nissan 0.77
  33. Mercedes 0.75
  34. Legal & General 0.69
  35. Chrysler 0.69
  36. Gap 0.66
  37. MTV 0.66
  38. Barclays 0.63
  39. Federal Express 0.61
  40. Vodafone 0.60
  41. Tesco 0.59
  42. Hilton 0.55
  43. Mazda 0.52
  44. HSBC 0.51
  45. Volvo 0.45
  46. Prudential 0.44
  47. Pepsi 0.44
  48. ITV 0.43
  49. Adidas 0.42
  50. Boots 0.41
  51. BP 0.38
  52. Starbucks 0.38
  53. GlaxoSmithKline 0.37
  54. ICI 0.37
  55. Sainsbury?s 0.35
  56. Gucci 0.34
  57. Lloyds TSB 0.32
  58. Nestle 0.30
  59. McDonald?s 0.30
  60. EMI 0.27
  61. Guinness 0.26
  62. AstraZeneca 0.26
  63. Halifax Bank of Scotland 0.25
  64. Unilever 0.23
  65. Rolls Royce 0.23
  66. Marks & Spencer 0.23
  67. Cadbury Schweppes 0.23
  68. Alliance & Leicester 0.22
  69. Daily Mail 0.22
  70. Ikea 0.21
  71. Burger King 0.18
  72. Abbey 0.18
  73. Royal Bank of Scotland 0.17
  74. Daewoo 0.16
  75. Dixons 0.15
  76. Safeway 0.14
  77. Puma 0.12
  78. Budweiser 0.11
  79. Cable & Wireless 0.10
  80. Bacardi 0.10
  81. Red Bull 0.09
  82. Royal & Sun Alliance 0.08
  83. Danone 0.07
  84. National Grid 0.07
  85. Levi?s 0.07
  86. Granada 0.06
  87. Carrefour 0.06
  88. Dolce & Gabbana 0.06
  89. BAA 0.05
  90. PowerGen 0.05
  91. Smith & Nephew 0.04
  92. Schroders 0.04
  93. William Hill 0.04
  94. Morrisons 0.03
  95. 3i 0.03
  96. Friends Provident 0.03
  97. Tate & Lyle 0.02
  98. Northern Rock 0.02
  99. H & M 0.01
  100. Deutsche Telecom 0.00

The BBC is running a full story on it, which incidentally is the 9th most popular brand on the Internet (surprisingly beating Amazon, Dell and many more!).