Ben Metcalfe

Yahoo! push Media RSS format extension

Media RSS: RSS 2.0 with enclosures++

During the development work on the BBC News AV Console in the summer, I spent ages looking for even the slightest glimmer of an extension to RSS (or another syndication format) to syndicate video-media assets.

Podcasting was but a twinkle in Mr Curry’s eye back then.

Well, a lot has changed since then, and it looks like Yahoo! have decided to take the lead when it comes to this important next step.

As I assumed, Podcasting’s enclosures have paved the way for the first real industry-strength RSS Format in this area.

I would like to have pushed the BBC 6 months ago to do something like this – but with the current status-quo of downloadable/non-streaming video asset’s being against policy, there was little point (enclosures need to point to downloadable video if they are to be of any real value, of course)

More on Media RSS on the Yahoo! Media RSS FAQ