Comments on: User aqusition: easy-come should be easy-go http://benmetcalfe.com/blog/2009/10/user-aqusition-easy-come-should-be-easy-go/ The Virtual Investor Thu, 04 Mar 2010 17:44:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rai http://benmetcalfe.com/blog/2009/10/user-aqusition-easy-come-should-be-easy-go/comment-page-1/#comment-473330 Rai Wed, 21 Oct 2009 13:16:04 +0000 http://benmetcalfe.com/blog/?p=980#comment-473330 Definitely agree with you when you say a good relinquish strategy is as important as an acquisition strategy. Another aspect of providing an obvious and easy way out is that it potentially lends itself to user retention. This is just based on anecdotal research - I have found that when people are aware that there is a way for them to delete their accounts, they are more likely to put it off and leave the account going for the time being. (I have a theory on why this is so, but I'll leave the pop psychology aside for now :)) We learnt this lesson by listening to members' feedback, like yours, and have built in an exit path from the get-go in our new product, TanglerLive.com. (I hope this doesn't come across as self-promotion. I'm just trying to convey that we are learning from our mistakes.) It's one of the details which is easily overlooked, but no question that an easy-go path should be built in from the very first iteration of any product. Definitely agree with you when you say a good relinquish strategy is as important as an acquisition strategy.
Another aspect of providing an obvious and easy way out is that it potentially lends itself to user retention. This is just based on anecdotal research – I have found that when people are aware that there is a way for them to delete their accounts, they are more likely to put it off and leave the account going for the time being. (I have a theory on why this is so, but I’ll leave the pop psychology aside for now :) )

We learnt this lesson by listening to members’ feedback, like yours, and have built in an exit path from the get-go in our new product, TanglerLive.com. (I hope this doesn’t come across as self-promotion. I’m just trying to convey that we are learning from our mistakes.) It’s one of the details which is easily overlooked, but no question that an easy-go path should be built in from the very first iteration of any product.

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