Did the BBC use Wikipedia to viral-market alternative reality game?

As you may have heard, the BBC has launched an alternative reality game – and there are claims that it used Wikipedia to viral-market it (which the BBC denies).

I was going to write a post about it, but my good buddy Martin Belam has already beaten me to it. Just **bumping** his post.

Footnote
I was in a meeting and we were talking about the incident. A senior manager said following on the matter: “I can’t believe anyone here would be that stupid”. I quipped in response: “I can’t believe anyone here would be that clever…”. :)

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