I discovered Dan Gilmore’s acclaimed book, “We the Media” (O’Reilly press), is available as a free download under O’Reilly’s “Open Book” policy.
Anyone working in online media/news/current affairs should read this book (I must admit I am yet to finish my copy, but that’s due to lack of time rather than lack of interest!). It’s particularly useful for people like myself who don’t have a journalism background but find themselves contributing to the decision making process behind the scenes of news-based online propositions.
Clearly, if you really like this book or have a true professional interest in it than I would urge you to buy a copy to help support the author.